Our Blog

Your vacation is quickly approaching and all you can think about is soaking up the sunshine at the beach, but there’s just one dreaded activity standing between you and this reality: packing. When it comes to fitting every cute vacation outfit into one bag, it can feel nearly impossible! Having the right tops and bottoms to get you through an entire week away is challenging to say the least, especially when you don’t know exactly what each day is going to look like.

Does what we look like truly make a difference in how we feel or how we perform on the court? YES! There’s a connection called the “look-good-feel-good” connection that psychologically changes how our brain feels and how our body performs.

Tennis is a beautiful, lifelong sport; it can be picked up at any age and is filled with technique, grace, and quite a bit of style. Whether you’ve been playing the sport since childhood or decided to give it a go with your colleagues, making sure you have the right gear and clothing to play is important. 

Denise Cronwall’s first design studio was in Brickell and her first 500 sq. ft. atelier in The Roads.  Even after outgrowing moving to four larger locations, she remains a hometown brand.

As sportswear and "athleisure" have become America's go-to fashion choice, Denise Cronwall’s beautiful designs are on the forefront of the movement, both on the courts and off.

Are Tennis Skirts Replacing Our Stay-at-Home Sweatpants? We Investigate It feels like it's been a hot minute since any variation of a skirt was the one item on top of my wish list....

There’s pretty much a “core” aesthetic for every style, no matter how niche it may be. The newest aesthetic we’re seeing arise is a preppy sport look, which justly deserves to be called “Tenniscore.” But let’s clarify that being a professional athlete isn’t necessary to embrace the aesthetic.

 Since its beginnings as pastime for Europe's upper crust, tennis has been embedded in the fashion world. Champions like Rene Lacoste and Stan Smith are remembered as much for their contributions to style as their on-court achievements, white the legendary Suzanne Lenglen helped pioneer sportswear for women. Fashion comes and goes, of course, but tennis remains an inexorable link to today's looks - though now perhaps in a new way.